fen-om is so much, and so little.

fen-om is organized by Sandro Alberti, + fueled by Erin Sharp, Mariana Boctor, Kima Wakefield, Deborah Waldrip, and Vicente Sastrús (in Southern California, USA), Alberto Sanz, Blanca Ramirez, Susana Masso, and Laura Jacott (in Guadalajara, Mexico), and Eduardo López (in Madrid, Spain). We are 'rebels', happily empowered by the Internet. fen-om= diffusion of knowledge and information.

Within our Web sites, fen-om.com is the primary site, serving to orient our public and redirect it towards various online projects. Three primary sections deal with layers of 'fictional' representation:
... fen-om-1 is titled ‘Metro de Madrid’. Its primary content consists of resumés (for fen-om members as well as several young designers who, we feel, excel in their field),… and theoretical texts (design and architecture theory). The section presents itself through the fiction of Madrid's Metro, which connects various Web pages ('metro stations'), overloaded with Madrid's history, and linking 'heaven-wards' to the Theoretical Ether, where the various texts are contained.
... fen-om-2 is named 'Digital San Diego'. Its primary content consists of digital/ virtual-reality projects. The site presents itself through the fiction of a meta-real, digital, San Diego, which presents the culture of consumption, as stereotyped by California, and linking 'natural' to virtual.
... Finally, fen-om-3 is known as the 'Villa Duz'. Its primary content consists of information topics relevant to a localized community (Guadalajara, Mexico). The site presents itself through the fiction of a Mexican 'hacienda' (the Villa Duz), presenting historical conflict (Europe vs. the minor) and information in pages set-up as separate rooms and areas of the architectural compound.

fen-om distributes information, pertinent to designers (in film, architecture, graphic, new media,…). Outside of our Web sites, this is done in through e-mail lists, in Spanish and English: Digital Tips, various event calendars, Guadalajara updates, design theory. We have found that many students, specially in Mexico, are lacking access to the latest 'ways of conceiving'. The response to these lists has been tremendous (people do want to be informed, after all!). Many non-designers also seem to be interested in the list topics, which tend to be 'trendy' or 'theoretical' (in a sense, akin to 'fairy tales').

fen-om critiques ultra-conservative, backward attitudes. We publish our views freely for the purpose of review and critique. We have critiqued and presented conferences, lectures, pertinent architectural/urban projects (some include the Millennium Tower, the Arches of the Third Millennium, the Guggenheim Guadalajara, and the JVC Cultural Center, in Guadalajara, Mexico). Our interested focus lends itself to misunderstanding, especially by most Mexicans, who refuse to believe that a group of people would be willing to do anything without profit (quite a surprising reaction, coming from such a 'communal' and religious society): No, we don´t work any fundamentalist institution such as the Omnilife Group, or the University of Guadalajara, or the University of Veracruz (we just develop sites which critique, review, or aid these institutions, among others).

fen-om also designs Web pages (dynamic pages, with widgets and cool features, and well-considered design). If you are interested, please contact us (fen-om@fen-om.com), but we must warn you that we are a bit 'back-logged'.

Finally, to the issue of the name. Why 'fen-om', and not 'doodle-doo', etc.? Well, as anyone who has studied contemporary culture knows, in the end, a brand name, as long as it is brief and not excessively difficult to pronounce or remember, can be anything it wishes to be, as long as it is well publicized ('truth' is manufactured in consensus). The 'sale' is more important than the 'item'. However, fen-om does have a bit of history:
Once upon a time, 'fen-om' did not yet exist, but needed to. At that initial moment, of creation, it was losely represented by 'om' (the seed-sound from which the entire universe, in its reflected vibrations, originated). So that is all there was: 'om'. Initially. And in the biblical sense as well, for it is man (better known in the international language of fragrances and fashion as 'homme') who was there at the beginning. And that, in a sense, was already the second step in the process of 'fen-om': 'om'= 'homme'. But, in the classical pattern, we now needed 'femme' ('woman', logically, to be represented by 'fem'). So, 'fem' and 'om', existing simultaneously, lusting for each other. And in the frenetic coupling/ collision ('fem'-'om') 'fem' loses part of its 'm' ('m' becomes 'n'). In the end, thus, 'fen-om', with the particular side effect of association to phenomena, the phenomenal, phenomenons, phenomenology, and phenomenalism.